OTT : Roku et Walmart s’allient pour lancer une offre de e-commerce en streaming

Roku et Walmart ont annoncé jeudi 16 juin un partenariat pour le lancement d’une offre e-commerce sur les plateformes OTT de Roku. Le dispositif permettra à l’utilisateur d’acheter un produit dans une annonce publicitaire en appuyant sur un bouton OK renvoyant vers la page e-commerce, et ensuite payer via le système de paiement Roku. Ces annonces publicitaires seront exclusivement accessibles pour les annonceurs via OneView, la DSP de Roku, développée à partir de la technologie de Dataxu, 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