Crate & Barrel: design workshops generate 40% of store sales

Operating in the U.S.A. and Canada, furniture retailer Crate & Barrel (Otto Group) developed an appointment-only service offering advice on interior design and decoration. Results were presented on April 16, by CEO Janet Heyes at the World Retail Congress in Paris.

Through Sophie Baqué. Published on 22 April 2024 à 9h37 - Update on 22 April 2024 à 13h38

For Crate & Barrel (US$2.5 billion in sales last year, up 23%), assistance with project creation called the Design Desk is now essential. Even when 60% of sales were online in 2023,…