- Amanda Medina, Etam: "We now have real expertise on Instagram"

Amanda Medina, Etam: “We now have real expertise on Instagram”

With nearly 1.3 million followers on Instagram, Etam stands out for a social media strategy that's close to its audience, focused on collaborations and interaction. Amanda Medina, Head of Social Media, PR & Brand Content at Etam, reveals the specific approaches on the various platforms of the brand, which sponsors around 20% of its publications.

What is your overall social networking strategy?

Amanda Medina: Our strategy differs and is adapted to each platform. For example, on Instagram, our message is global and addresses all our communities, whether in France, Europe, the U.S.A. or South America. On Facebook, on the other hand, we have around 40 country pages. On TikTok, as our account is still new, we’re concentrating on France for the moment. Etam is also present on Twitter, YouTube, Snapchat and LinkedIn.

In terms of brand messaging, we’ll be using Instagram and Facebook for pure branding and highlighting our collections,…

Raphaële Karayan