In one year, 50% of UK TikTok users have bought on TikTok Shop Americas In both the UK and the USA, TikTok Shop is gaining market share in the fashion and beauty categories. In the first half of 2024, the TikTok e-commerce service became the 10th-largest e-tailer in the UK, and the 16th-largest in the USA.
Social commerce: why Amazon needs TikTok’s audience Americas At a time when growth is slowing, Amazon (2023 sales: US$574.8 billion, up 12%) signed an agreement on August, 8 with Tik Tok (1.58 billion users in April) to enable highly engaged American users of TikTok (average 2 hours a day for minors) to explore Amazon products without leaving the social network.…
Chalhoub launches 2-hour delivery in Riyadh with Level Shoes Africa, Middle East In June 2024, a year after launching a two-hour home delivery service in Dubai, Chalhoub’s Level Shoes (selling 250 shoe brands and two flagships in Dubai Mall and Riyadh Park Mall) decided to extend the service to Riyadh.…
Amanda Medina, Etam: “We now have real expertise on Instagram” With nearly 1.3 million followers on Instagram, Etam stands out for a social media strategy that's close to its audience, focused on collaborations and interaction. Amanda Medina, Head of Social Media, PR & Brand Content at Etam, reveals the specific approaches on the various platforms of the brand, which sponsors around 20% of its publications.
TikTok: 120 mins per day in France, 127 minutes for the U.K. According to Qustodio, TikTok is the first social network in the world, in terms of time of use by customers under 18 years old. Building on a growing audience, TikTok has just announced an increase in commission for brands selling on TikTok Shop.
TikTok : 1h50 d’utilisation quotidienne en France, 2h07 au Royaume-Uni Selon Qustodio, TikTok est le 1er réseau social dans le monde, en termes de temps d'utilisation par les moins de 18 ans. En parallèle, le réseau social vient d'annoncer une hausse de sa commission pour les marques présentes sur TikTok Shop.
TikTok: Indonesia is about to ban commerce on social networks Indonesia, the most populated country in South-East Asia (270 million inhabitants), is taking action to limit the risk of the major social networks,…