Home » Puma uses Google AI to personalise online product sheets by country Puma uses Google AI to personalise online product sheets by country Through Morgane Monteiro. Published on 14 October 2024 à 10h10 - Update on 14 October 2024 à 12h42 Resources German brand Puma (sales of €4.2 billion in the half-year to June 2024, down 2.1% at constant exchange rates) announced on September 24 the use of Google Cloud’s GenAI on its websites to create visuals tailored to the location of e-shoppers.… Morgane Monteiro e-commerceGen AIGooglePuma Read more India: Sneakerheads is gaining growth [mind Retail Day] How AI has become a performance lever for physical stores Jérémie Levy, Converteo: "Generative AI prices are not easy to read or to budget for: we're dealing with probabilism"
