Home » Didier Veloso, GS1: “At Decathlon and L’Oréal, the usages’ growth of QR code scanning is very encouraging” Didier Veloso, GS1: “At Decathlon and L’Oréal, the usages’ growth of QR code scanning is very encouraging” As traditional barcode is reaching its limits, QR codes are proliferating on home-electrical, fashion and food products. Didier Veloso, Executive President of GS1 France, and Diana de Bernardy, Sustainability and Circularity Manager, talked to mind Retail about the next steps for the Digital Product Passport and the GS1 augmented QR code. Through Sophie Baqué. Published on 18 October 2024 à 14h16 - Update on 19 December 2024 à 13h00 Resources On September 24, your collaboration platform between retailers and manufacturers GS1 launched a first identification standard for non-new products. Why now? Diana de Bernardy: Brands and retailers have been identifying new products for over 50 years, relying on traditional barcodes. The standardisation of product data, which was initially a matter of listing and automating exchanges, then shifted towards operational efficiency. Today, two new areas are opening up. The first is consumer engagement, made possible by our GS1 augmented QR code. The second is the fast expansion of non-new products (second-hand, reconditioned or repaired items). Whether in fashion, electronics or household appliances, the market needs to establish new identification rules for the “non new” products. Refurbishers, among others, are very interested in harmonisation of identifiers.… Sophie Baqué CSRregulatory Read more Julie Hamadouche Bottino, Ba&sh: "On each garment, a label details the CO2 generated, energy consumed and freshwater pollution"
