Home » Chatbot: between Castorama and ManoMano, the transformation capacity of GenAI can be doubled Chatbot: between Castorama and ManoMano, the transformation capacity of GenAI can be doubled Deployed over the past year on DIY websites and marketplaces, the integration of generative AI within chatbots has improved efficiency in pre-sales. Here's a look at the results from Kingfisher France and ManoMano. Through Sophie Baqué. Published on 18 October 2024 à 15h41 - Update on 18 October 2024 à 16h08 Resources Almost a year ago, the Castorama.fr website (a subsidiary of the Kingfisher Group, with H1 2024 sales of €8.08 billion (-1.4%) and a net margin of 3.5% of sales) launched the Hello Casto chatbot,… Sophie Baqué AIchatbotconsumer experienceGenerative IA Read more How GenAI is boosting the efficiency of customer relations and after-sales services
