Home » [mind Retail Exclusive] In-Store Media joins forces with MyTraffic to better plan DOOH campaigns [mind Retail Exclusive] In-Store Media joins forces with MyTraffic to better plan DOOH campaigns With its number of screens in France up by 14% in 2024, in-Store Media is launching new strategic projects. According to our sources, the group is working on installing computer vision tools on in-store screens and on an audience planning system in partnership with MyTraffic. Through Sophie Baqué. Published on 07 February 2025 à 15h31 - Update on 24 July 2025 à 10h58 Resources In 2024, the specialist in DOOH screens in stores and in-Store Media malls (total 2023 turnover: €80 million, up by 12%) increased its number of screens by 14.3% in France. In a year, it has gone from 3,500 to 4,000 screens, including 2,500 installed in 600 hypermarkets and 1,500 in an array of shopping centres. Without disclosing annual sales figures,… Sophie Baqué Digital in-store and retail mediaDOOHmarketingretail media Read more Exclusive [mind Retail Exclusive] Carrefour tests the retail media solution developed by Vusion and Mediaperformances Unibail Rodamco Westfield is increasing disposals, but wants to turn malls into media assets Exclusive [mind Retail Exclusive] DOOH: In-Store Media to launch a new display banner for stores Exclusive [mind Retail Exclusive] In-store analytics: two European retailers sign up with Stratacache
