marketing
From traffic acquisition to visibility in LLM, the new challenge of marketing teams
As AI engines have become a new distribution channel and access point to consumers in a saturated retail market, mind Retail attended Shoptalk Europe and asked a dozen of retailers, analysts and...
- Retail
- Economy and regulators
- Analysis
17 June 2026
Product data & PIM: Why Equadis is selling a majority stake to Cathay Capital
According to our information, Cathay Capital is about to take a majority stake in Equadis, a product data and PIM solutions provider. Competing with Salsify and Syndigo, this deal aims to...
15 June 2026
After L’Oréal and Clarins, Omi adds Puig and Freshly Cosmetics to a customer portfolio
As retailers increasingly want to stand out in responses generated by LLM, Omi is gaining traction. With 35% of revenue coming from the USA, the start-up specialising in AI-generated 3D photos and...
- Retail
- mind Exclusive
- Retail tech
12 June 2026
How Coopérative U strengthened local roots and combined brand content, research and video with 366
Advised by Heroiks media agency Heroiks, French grocery retailer Coopérative U chose 366 to produce a bespoke study and media plan to communicate a cooperative status as part of a brand...
- Retail
- Retail tech
- Analysis
27 April 2026
Email tracking pixels: French personal data authority Cnil toughens the rules
In France, Cnil unveiled on April 14, 2026, a recommendation on email tracking pixels, a key e-commerce question. It now imposes the collection of consent in several use cases, notably linked to...
- Retail
- Economy and regulators
- Analysis
17 April 2026
Google is testing the RCS button in Google My Business alongside the WhatsApp button
A year after WhatsApp, Google is testing the RCS button in My Business listings for several markets, according to our information. The goal is to offer brands a new marketing lever that can be...
- Retail
- mind Exclusive
- Retail tech
20 February 2026
Grain de Malice: how live shopping boosts average basket by 67%
On February 12, Grain de Malice received a public award at the first edition of the E-commerce live summit organised by the Caast agency. On the sidelines of the event, Laurent Bacquaert, Digital...
- Retail
- mind Exclusive
- Retail tech
12 February 2026
Retail media: why OBI is replacing PromoteIQ with California-based Topsort
To operate a 360° retail media business, Germany's second-largest D.I.Y. retailer has selected San Francisco-based adserver Topsort. In addition to onsite retail media, Topsort will also manage...
- Retail
- Retailer and e-commerce
- News
2 July 2025
Reelevant raises €6 million in Series A
The start-up specialising in marketing message personalisation won 20 clients last year, with contracts worth over €300,000. This funding of less than €4 million in equity will be invested in...
- Retail
- Retail tech
- News
29 April 2025
[mind Retail Exclusive] In-Store Media joins forces with MyTraffic to better plan DOOH campaigns
With its number of screens in France up by 14% in 2024, in-Store Media is launching new strategic projects. According to our sources, the group is working on installing computer vision tools on...
- Retail
- mind Exclusive
- Retail tech
5 February 2025
One year before the expected roll-out of “Yes Ad”, what are the best promotional strategies?
With almost 18 months of experimentation of “Yes Ad” and a national launch expected in 2025, retailers have reviewed promotional and marketing plans over the past year. mind Retail interviewed...
- Retail
- Retailer and e-commerce
- Analysis
11 January 2024
ManoMano launches a Black Friday for professional clients
The D.I.Y. marketplace ManoMano launched Prodays, a promotional event for professional customers to run from 22nd to 28th November, 2022. Need help with a strategic issue? mind Research helps you...
25 November 2022
Our mind news
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
10 September 2026
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
10 September 2026
According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...
- Retail
- mind Exclusive
- Retail tech
4 September 2026
On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...
3 September 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Electronic shelf labels: why the US regulator threatens rollout
In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...
- Retail
- Economy and regulators
- Analysis
21 August 2026
2
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
20 August 2026