Home » ‘Yes Advertising’: why it is over ‘Yes Advertising’: why it is over By deciding to stick with the old Stop Ad system, the French government is avoiding legislation in a market that has already regulated itself. Nicolas Ruchon, Director of WellPack, and Henri-Noël Bouvet, Director of France and Iberia at Shopfully, shed light on the subject. Through Raphaële Karayan, Sophie Baqué. Published on 28 April 2025 à 11h04 - Update on 05 May 2025 à 23h21 Resources According to information from the French Ministry of Ecological Transition on April 23, the ‘Yes Advertising’ experiment, which aims to lower the distribution of leaflets through letterboxes, ceased on April 30. In the absence of a proposed law, this measure, which allowed residents who had affixed a “Yes Ad” sticker to receive unaddressed printed leaflets,… Raphaële Karayan, Sophie Baqué digitaldigital marketinge-commerceregulatoryYes Ad Read more Yes Ad halves the proportion of leaflets in waste paper [mind Retail Exclusive] Lucky Cart signs with Carrefour Spain In receivership, leaflet specialist Milee will lose over 5,000 jobs Exclusive [mind Retail Exclusive] DOOH: In-Store Media to launch a new display banner for stores One year before the expected roll-out of “Yes Ad”, what are the best promotional strategies? ‘Yes Ad’ zones: in-store traffic takes a hit in Q1 2023
