digital marketing

In France, Cnil unveiled on April 14, 2026, a recommendation on email tracking pixels, a key e-commerce question. It now imposes the collection of consent in several use cases, notably linked to...

17 April 2026

‘Yes Advertising’: why it is over

By deciding to stick with the old Stop Ad system, the French government is avoiding legislation in a market that has already regulated itself. Nicolas Ruchon, Director of WellPack, and Henri-Noël...

24 April 2025

Havas Commerce: 28% of retailers want to increase investment in AI

According to Havas Commerce, while only 46% of retailers are using artificial intelligence, 28% plan to make this an investment priority by 2025. After starting with uses in marketing like...

18 September 2024

[mind Retail Exclusive] Blissim transfers thousands of customer reviews to the Sephora website

Since June 1, 2024, subscription beauty box specialist Blissim (1.2 million customers in France, 2023 turnover of around €50 million) has been capitalising on customer reviews. Previously...

28 August 2024

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Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026

Why Shein emits twice as much CO2 as Inditex for equivalent revenue

On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...

3 September 2026

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Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026