Home » Shein audience: a deceptive stability in a two-speed Europe Shein audience: a deceptive stability in a two-speed Europe According to the latest audience report, Shein has managed to stabilise the active user base in Europe over the last 6 months. Driven by the marketplace, 4 countries account for 65% of monthly users. However, double-digit losses for Italy, Germany, Austria and the Nordics are showing signs of slowdown. Through Morgane Monteiro, Sophie Baqué. Published on 26 May 2025 à 21h08 - Update on 23 July 2025 à 18h49 Resources According to the latest audience metrics published as part of the Digital Service Aact, Shein reported 130.47 million monthly active users in the European Union between August 1, 2024, and January 31, 2025. Like other “very large platforms”, it is required to update European audience data every 6 months.… Morgane Monteiro, Sophie Baqué DSAe-commerceE-commerce and marketplacesIndicatorsregulatoryShein Read more To curb Amazon, Shein, Temu and AliExpress, Brussels wants to tax small parcels Shein receives approval for its IPO on the London Stock Exchange [Amazon results] Amazon maintained growth and doubled margin in 2024 The major retail and e-commerce trends of 2025 EU : Focus on the main regulatory changes for e-commerce in 2025
