Home » Retail media: why OBI is replacing PromoteIQ with California-based Topsort Retail media: why OBI is replacing PromoteIQ with California-based Topsort To operate a 360° retail media business, Germany's second-largest D.I.Y. retailer has selected San Francisco-based adserver Topsort. In addition to onsite retail media, Topsort will also manage offsite and in-store activations. Through Sophie Baqué. Published on 04 July 2025 à 16h32 - Update on 23 July 2025 à 18h04 Resources On June 25, Germany’s second-largest D.I.Y. retailer by sales, OBI (2023 revenue: €8.2 billion via 640 stores in 10 countries, 2024 revenue not disclosed), announced a contract with California-based ad server Topsort to operate retail media.… Sophie Baqué Digital and omnichannelDigital in-store and retail mediamarketingObiPromoteIQretail techRetailer and e-commerceTopsort Read more Interview Patricia Grundmann, Obi Group: "Our future adserver will be able to handle a lot of API calls and operate DOOH in-store" Frasers launches retail media in fashion and department stores Hugues Chanoine, Hygie31: “In a year, our retail media revenue jumped 25% to €1 million” [mind Retail Day] How Mousquetaires, Marionnaud and URW maximise in-store retail media [mind Retail Day] Data strategy and advertising revenue: Fitness Park's new trajectory
