The French OECD contact point urges Shein to comply with international human rights standards

As Shein faces controversy over recent partnerships with Pimkie and BHV (SGM), the French National Contact Point (NCP) of the OECD published on September 29 ten recommendations urging the fast-fashion platform to review its model and apply a duty of vigilance.

Through Antoine Piel, Morgane Monteiro. Published on 13 October 2025 à 17h44 - Update on 13 October 2025 à 23h50

In France, where Shein counted 27.3 million monthly active users as of the end of June 2025, the world’s fourth-largest fashion retailer signed a partnership with Société de Grands Magasins (SGM) on October 1, 2025. The deal aims to open permanent corners at BHV Paris and in 5 Galeries Lafayette stores (Angers,…

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