Home » ChatGPT transitions from a search engine to an e-commerce platform ChatGPT transitions from a search engine to an e-commerce platform While denying any affiliation practices, OpenAI is launching a new shopping experience directly within ChatGPT. A search engine connected to the web since October 2024, the platform now includes e-commerce links. Here's how it works. Through Morgane Monteiro, Sophie Baqué. Published on 05 May 2025 à 20h49 - Update on 23 July 2025 à 19h03 Resources On April 28, OpenAI announced the launch of GPT Shopping, in partnership with 3P partners. If Shopify is confirmed, Woocommerce and BigCommerce should also be part of the new service.… Morgane Monteiro, Sophie Baqué AIchabotChatGPTcheckoutcustomer experiencedigitale-commerceMicrosoftOpenAIPerplexity AIretail techsearch aiShopify Read more In the age of generative AI, new SEO levers are becoming essential Interview Through the VC lens Guillaume Echaudemaison: "Seventure is investing in a retail tech company that personalises customer relations on a large scale" With points of interest prompt, Amazon creates an AI-generated shopping monitoring tool Words from retail leaders: how to prioritise the use of AI in project mode