ChatGPT transitions from a search engine to an e-commerce platform

While denying any affiliation practices, OpenAI is launching a new shopping experience directly within ChatGPT. A search engine connected to the web since October 2024, the platform now includes e-commerce links. Here's how it works.

Through Morgane Monteiro, Sophie Baqué. Published on 05 May 2025 à 20h49 - Update on 23 July 2025 à 19h03

On April 28, OpenAI announced the launch of GPT Shopping, in partnership with 3P partners. If Shopify is confirmed, Woocommerce and BigCommerce should also be part of the new service.…

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