OpenAI

This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...

27 August 2026

Mastering the cost of AI

With AI models, the technological barrier has collapsed for many transformation projects. After a phase of industrialising content generation projects, the priority is now ROI, alongside the...

5 May 2026

AI in retail: priority shifts on ROI management and FinOps rigour

While the technological barrier has collapsed for many transformation projects in the retail sector due to AI models, mind Retail has investigated FinOps challenges. What are the best practices...

29 April 2026

Najar SaaS Trend Report : What are the 10 AI solutions most adopted by retailers in 2026?

According to Najar's Retail SaaS Trend Report 2026 study, to which mind Retail had access, 65% of retailers use at least 5 AI tools (OpenAI, Mistral, Claude...) simultaneously. While ChatGPT...

27 April 2026

Romain Mombert, Eurazeo: “Tomorrow, retailers and brands will no longer acquire customers, but AI agents”

In a proliferation of AI start-ups, how can investors distinguish those that bring true innovation and in which they should invest? For what valuation metrics? In retail and payment, what types of...

19 March 2026

Advertising in LLMs: Criteo becomes OpenAI’s first adtech partner

Following a fundraising of US$ 110 billion on February 27, 2026, OpenAI signed a technological partnership with Criteo (720 million daily active users at the end of 2025, 17,000 advertisers, 4.5...

4 March 2026

Search AI : in the retail sector, 25% of AI queries are transactional

For mind Retail, online SEO specialist Ahrefs analysed retail queries on AI search engines. The goal was to measure the proportion of transactional prompts compared to informational ones. The...

2 March 2026

At Walmart, the Sparky chatbot increases an average basket by 35%

While Walmart published annual results on February 19, 2026, the AI chatbot confirms a key role in revenue generation. “Customers using Sparky generate an average basket that is...

25 February 2026

Why and how Leboncoin launched an app in ChatGPT

While OpenAI developed a space for third-party applications within an interface since December 2025, Leboncoin, the second most visited e-commerce site in France, has launched an application in...

10 February 2026

Ahead of an I.P.O., OpenAI tests advertising on ChatGPT in the U.S.A.

In mid-January, OpenAI (2024 revenue: 3.7 billion dollars, up by 130% in a year) announced the launch of advertising on ChatGPT from February 2026 in the U.S.A. Sponsored ads will appear for users...

23 January 2026

With Walmart, Ulta Beauty, Zalando and Carrefour, Google launches an agentic commerce protocol

Following the launch of payments in Copilot, Google is preparing to join OpenAI and Microsoft, but with a more integrated version focused on its own payment method, Google Pay. These moves...

13 January 2026

Cosmetics: How start-up Aiso multiplied by 5 the visibility of U.S. brand Particle on ChatGPT

Since March 2025, Israeli start-up Aiso has been working with the U.S. online brand Particle, a specialist in men’s cosmetics, to strengthen visibility on ChatGPT. In 6 months, impressions have...

13 October 2025

OpenAI enables U.S. users to purchase Etsy products directly within ChatGPT

On September 29, OpenAI (H1 2025 revenue: US$4.3 billion, up by 16% year-on-year, net loss of US$2.5 billion) launched a native e-commerce feature for the ChatGPT LLM in the U.S.A. Through the new...

7 October 2025

Peak season 2025: From generative AI to conversion, the innovative strategies of Galeries Lafayette, La Grande Récré, Boozt and Blissim

How are retailers and e-merchants preparing for peak season 2025? With the rise of generative AI engines in customer searches and LLM tools, what are the priorities for Digital and Omnichannel...

30 September 2025

Through partnership with Shopify, OpenAI wants to integrate a native checkout feature into ChatGPT

On July 16, according to the Financial Times, OpenAI is working with Shopify on a new feature that will allow ChatGPT users to complete purchases directly from the chatbot interface via an...

22 July 2025

ChatGPT transitions from a search engine to an e-commerce platform

While denying any affiliation practices, OpenAI is launching a new shopping experience directly within ChatGPT. A search engine connected to the web since October 2024, the platform now includes...

29 April 2025

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Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026

Why Shein emits twice as much CO2 as Inditex for equivalent revenue

On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...

3 September 2026

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Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026

E-commerce: click-through rate down by 5.4% since Google AIO launch in France

mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...

20 August 2026