[mind Retail Exclusive] DOOH: In-Store Media to launch a new display banner for stores

The point-of-sale advertising specialist In-Store Media is working on a new format for in-store advertising. Aimed at supermarkets as well as D.I.Y. and beauty stores, it is designed to increase on-shelf conversion rates.

Through Sophie Baqué. Published on 17 May 2024 à 11h50 - Update on 14 January 2025 à 18h56

As the market converges towards “in-store” versions of retail media, In-StoreMedia (sales up by over 10% in 2023) is working on the launch of a new advertising format in France, mind Retail learned. Already launched in Chile since 2022 (notably at Cencosud) and in Spain,…

Sophie Baqué