Home » [confidential] Interflora is about to launch an unlimited delivery subscription service in Italy [confidential] Interflora is about to launch an unlimited delivery subscription service in Italy Having made subscription a lever for repeat sales and customers loyalty in France, the flower delivery platform is unveiling priorities for Europe. Marta Lucas, Group Head of Relationship Marketing, presents her roadmap. It includes a roll-out of subscription in Italy, business messaging tests with Whatsapp in Southern Europe and optimisation of e-mailing campaigns with Notify. Through Sophie Baqué. Published on 26 June 2023 à 15h53 - Update on 08 September 2023 à 17h27 Resources An omnichannel model par excellence, with a platform linking customers and partner florists, Interflora (a subsidiary of MyFlower, controlled by the PAI Partners fund since 2021) is continuing with a subscription offer: Interflora+. Launched in France in 2017, then in Spain, the impact of the subscription has been significant in terms of customer loyalty and also purchasing frequency.… Sophie Baqué Loyaltysocial media Read more Alexander Soncini, VTEX : "In Brazil, 40% of online sales of C&A come from Whatsapp”
