Home » Loyalty: Start-up 10% raises €2.4 million to compete with Joko, Shopmium and iGraal Loyalty: Start-up 10% raises €2.4 million to compete with Joko, Shopmium and iGraal Less than a year after a launch, the start-up specialising in 10% cashback wallets has announced a fundraising of €2.4 million from Speedinvest, Kima Ventures, Fund F, True Capital and Techmind. Several business angels, including Frédéric Halley, are also participating in the round. This fundraising should enable accelerated development of tech platforms and give brands better control over their customer data. Through Sophie Baqué. Published on 22 September 2025 à 22h03 - Update on 22 September 2025 à 22h50 Resources The cashback start-up called 10% was founded in 2024 by Clémence Luc and Max Lemasquerier. This app, allowing users to receive 10% cashback on certain consumer product purchases,… Sophie Baqué 10%consumer experiencefundraisingprivate equityProperty and investorsretail tech Read more Cashback: a successful sales option to relieve pressure on spending Frédéric Halley, Sonorcap: “We are going to invest in a company focused on CRM and digital loyalty programmes” Through the VC lens Shabir Vasram, Daphni: “We are seeing valuation anomalies in certain AI cases due to investors’ pressure” Interview Through the VC lens Guillaume Echaudemaison: "Seventure is investing in a retail tech company that personalises customer relations on a large scale"
