Cashback: a successful sales option to relieve pressure on spending

Well-established in English-speaking countries, cashback attracted French consumers in 2022. Driven by inflation and households budget constraints, this option is a marketing lever, allowing consumers to regain purchasing power and retailers to build loyalty and win new customers. The key figures and prospects of this market are analysed by the team at mind Retail.
Through Sophie Baqué. Published on 03 April 2023 à 15h29 - Update on 05 April 2023 à 17h41