[mind Retail Exclusive] Through integration into product sheets, e-commerce retailer Jurassien is transforming generative AI into a personal shopper

The children's furniture website Jurassien is testing AI to guide purchasing decisions, mind Retail learned. The feature, which appears in the product listing, allows users to ask what the LLM thinks of an item.

Through Morgane Monteiro. Published on 25 July 2025 à 10h25 - Update on 29 July 2025 à 14h33

According to our information, since mid-July, a French e-commerce website specialising in children’s furniture, Jurassien, has been testing a new AI feature. In the product descriptions of 2,000 items on the site, representing 90% of the catalogue,…

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