LLM

From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...

31 August 2026

Roxane Laigle (Lemrock): “With the rise of AI, the CPC or CPM advertising model will lose ground to buying intent”

While AI is now part of 40% of purchasing journeys, Lemrock intends to become the key infrastructure connecting retailers' product catalogues to conversational engines (ChatGPT, Perplexity...

27 July 2026

How AI gives control back to e-retailers: Onepoint’s analysis within a context of search dispersion

As the fragmentation of product discovery - or Search - becomes bigger, now split between social networks, marketplaces and LLMs - Lucie Pérus, Marketing and Customer Experience Manager at...

16 July 2026

How to master AI acceleration: key takeaways of the mind Retail Day 2026

[Executive talks] More than 100 people were present in Paris on June 25, at Onepoint offices, for the 3rd edition of mind Retail Day. Discussions were under the theme of mastering AI acceleration...

2 July 2026

According to Euromonitor, AI engines will influence 13% of global e-commerce sales by 2029

As traffic coming from ChatGPT, Gemini or Perplexity to e-commerce websites jumped by 390% last year, retailers are losing control of their audience and consumers now trust LLM (38%) more than...

19 June 2026

From traffic acquisition to visibility in LLM, the new challenge of marketing teams

As AI engines have become a new distribution channel and access point to consumers in a saturated retail market, mind Retail attended Shoptalk Europe and asked a dozen of retailers, analysts and...

17 June 2026

How will agentic commerce translate into physical stores?

As the race towards agentic AI accelerates, blurring the boundaries between e-commerce sites, marketplaces and large conversational models, retailers are reorganising their infrastructures around...

1 June 2026

While OpenAI buries native payment, Sephora and Carrefour bet on discovery in ChatGPT

While ChatGPT backpedals in terms of native payment, less than 6 months after the launch of Instant checkout, retailers are accelerating within the LLM’s app store, in order to foster product...

27 March 2026

AI Search : YouTube citations climb to 40%, Reddit falls to 20%

While Reddit once dominated the sources cited by AIs, YouTube videos are now winning over LLMs. Here's why.

4 March 2026

Advertising in LLMs: Criteo becomes OpenAI’s first adtech partner

Following a fundraising of US$ 110 billion on February 27, 2026, OpenAI signed a technological partnership with Criteo (720 million daily active users at the end of 2025, 17,000 advertisers, 4.5...

4 March 2026

Search AI : in the retail sector, 25% of AI queries are transactional

For mind Retail, online SEO specialist Ahrefs analysed retail queries on AI search engines. The goal was to measure the proportion of transactional prompts compared to informational ones. The...

2 March 2026

Why and how Leboncoin launched an app in ChatGPT

While OpenAI developed a space for third-party applications within an interface since December 2025, Leboncoin, the second most visited e-commerce site in France, has launched an application in...

10 February 2026

2026 Trends – How far should retailers open the door to AI Search engines ?

(Trends 1/6) With data visibility, recommendations, transactions on ChatGPT, Gemini and Perplexity, LLMs are establishing themselves as new entry points for e-commerce. As search, comparison and...

8 January 2026

Cosmetics: How start-up Aiso multiplied by 5 the visibility of U.S. brand Particle on ChatGPT

Since March 2025, Israeli start-up Aiso has been working with the U.S. online brand Particle, a specialist in men’s cosmetics, to strengthen visibility on ChatGPT. In 6 months, impressions have...

13 October 2025

[mind Retail Exclusive] Through integration into product sheets, e-commerce retailer Jurassien is transforming generative AI into a personal shopper

The children's furniture website Jurassien is testing AI to guide purchasing decisions, mind Retail learned. The feature, which appears in the product listing, allows users to ask what the LLM...

24 July 2025

Customer service: Orange and VIPP Interstis rely on AI to boost performance

On November 26, 2024, Orange (sales 2023: €39.7 billion, selling in 26 countries) signed a multi-year agreement with OpenAI to access AI training models. From H1 2025, this will train LLMs...

5 December 2024

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Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026

Why Shein emits twice as much CO2 as Inditex for equivalent revenue

On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...

3 September 2026

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Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026

E-commerce: click-through rate down by 5.4% since Google AIO launch in France

mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...

20 August 2026