Home » Pressured Debenhams signs with Romanian unicorn UiPath to optimise prices Pressured Debenhams signs with Romanian unicorn UiPath to optimise prices Debt renegotiation, declining sales, margins under pressure: to regain control of a pricing policy, Debenhams is turning to the Romanian automation unicorn and embarking on a shift towards smarter price management. Through Sophie Baqué. Published on 17 June 2025 à 13h01 - Update on 23 July 2025 à 18h36 Resources On June 11, 2025, Debenhams Group (2024 turnover: €1.4 billion, down 16%, with Mike Ashley, owner of Frasers, as majority shareholder) announced the rollout of the automated pricing solution Peak.… Sophie Baqué AIautomatisationDebenhams GroupdebtDigital and omnichannelfinancingPayment and securitypricingretail techRetailer and e-commerce Read more Dynamic pricing: how to optimise your prices with AI? The major retail and e-commerce trends of 2025 [mind Retail Day] Sephora, Primark, Tara Jarmon and Zapa: maintaining CSR despite regulatory uncertainty At Marks &Spencer, cyber attack brings e-commerce to a standstill Fashion: Why omnichannel players are gaining in profitability and e-commerce is suffering, in 6 charts
