Home » Shein accelerates growth in Europe in H1, despite a major financial penalty in France Shein accelerates growth in Europe in H1, despite a major financial penalty in France According to DSA data consulted by mind Retail, Shein revved up engines in key EU markets in the first half of 2025, with monthly active users up 14%. This is a notable rebound after 6 sluggish months. However, in the French biggest market, the group received a significant fine from the Data Protection Authority (CNIL) regarding a lack of personal data protection. The fine is equivalent to 16% of Shein’s net profit in 2024. Through Sophie Baqué. Published on 08 September 2025 à 17h24 - Update on 08 September 2025 à 19h22 Resources After fines of €40 million in France and €1 million in Italy, Shein (2024 turnover: US$38 billion, up 19%) received a new fine from the French Data Protection Authority, CNIL. On September 3, 2025, the world’s fourth-largest fashion retailer was fined €150 million for failing to comply with local law on computer cookies and data protection,… Sophie Baqué Digital and omnichannelDSAE-commerce and marketplacesRetailer and e-commerceShein Read more [Amazon results] Between accelerated growth and massive investment in Q2, Amazon seeks balance [E-commerce Barometer 2025] France, United Kingdom, Germany... traditional markets return to 2021 peak Words of Executives Non-compliant products, price perception, customs tensions: Zalando, Fnac-Darty, Carrefour and Procos sound the alarm Shein must pay €40 million fine for misleading business practices Shein audience: a deceptive stability in a two-speed Europe Marketplaces: Brussels wants to limit entry of non-compliant products
