Daniel Ducrocq, NielsenIQ: “In the first half of 2025, our customers will be able to write questions in natural language in Discover”

What is the state for consumption in France in 2024?

David Lecomte: In 2023, grocery retailers’s sales dropped by 1% in volume but grew 9.1% in value. Cumulatively to date at P10 (January-October period), grocery retailers (supermarkets, hypermarkets, convenience store, food discounters and drive-through) are up 0.2% in volume and up 0.3% in value. Hypermarkets and supermarkets lose sales, particularly hypermarkets over 7,500 sq.m (-3.2% in value and -3.6% in volume). E-commerce (drive-through, excluding pure-players, Editor’s note) is the big winner. Sales grew by 6.2% in volume and by 7.3% in value. Finally, convenience stores are holding up well, up by 2.1% in volume and by 2.5% in value. Although convenient stores were driven by the Olympics, notably in Paris, they were already buoyant in H1. This format is benefiting from expansion and from shoppers’ switching budgets. Buying sushi in a local “mom and pop” supermarket is always going to be cheaper than in a Japanese restaurant.

How has households’…