In 2024, E.Leclerc and Lidl were the 2 biggest French advertisers

Through Raphaële Karayan. Published on 14 March 2025 à 11h53 - Update on 24 July 2025 à 9h08

On March 6, 2025, Kantar Media presented the Top 100 Advertisers 2024, revealing that they now account for 46% of investments in the multi-media advertising market (press,…

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Coopérative U finally launches into retail media

Retail media : E.Leclerc launches non-food Search with Criteo