social commerce

Bytedance is preparing to launch TikTok Shop in Japan. This is expected from a change in the app’s privacy policy in Japan, which now refers to “shopping features,” according to...

Threatened with a loss of control in the U.S.A., TikTok is accelerating in Europe. With a remarkable breakthrough in the U.K., where the online store is already the 2nd largest cosmetics...

In the U.S.A., with preparation for a marketplace by June 2025, Best Buy (2024 turnover US$41.5 billion, down by 4.4%) launched an affiliate programme for content creators on April 8. Not yet...

TikTok announced the launch of TikTok Shop in France, Germany and Italy on March 31. The service is now available in 15 countries. The shopping features are directly integrated into the videos in...

E.Leclerc Voyage, the travel agency of the second largest French grocery retailer by market share (2024 turnover: €49.9 billion, excluding fuel, up by 2.6%, after a 10.3%-increase in 2023)...

On March 6, 2025, Kantar Media presented the Top 100 Advertisers 2024, revealing that they now account for 46% of investments in the multi-media advertising market (press, radio, TV, OOH, cinema...

After the launch of TikTok Shop in Mexico, the platform is launching this feature in France, Germany, Italy and Spain, four countries with a combined total of 85 million users in 2024. Since...

After obtaining a temporary reprieve from President Donald Trump, it's time to ask who among American investors will get their hands on 50% of TikTok US?

Gone are the days of content creators live-streaming from a bedroom. On November 21, digital agency Outlandish opened a first store in the U.S.A. dedicated to live shopping on TikTok Shop. In...

Faced with a dynamic growth of TikTok in South East Asia, YouTube Shopping (a subsidiary of Alphabet Inc.) and Shopee (a subsidiary of Sea Group, with 2023 sales of US$13.1 billion, including 69%...

TikTok has until the end of January 2025 to meet an ultimatum set by the USA. Meanwhile, Frenchman Xavier Niel joined the Board of Directors of ByteDance, TikTok's parent company.

At a time when growth is slowing, Amazon (2023 sales: US$574.8 billion, up 12%) signed an agreement on August, 8 with Tik Tok (1.58 billion users in April) to enable highly engaged American users...

According to Qustodio, TikTok is the first social network in the world, in terms of time of use by customers under 18 years old. Building on a growing audience, TikTok has just announced an...

In Indonesia, the parent company of TikTok ByteDance (2022 revenue of US$85.2 billion, operating margin of US$20 billion) finalized the acquisition of the online retailer Tokopedia. Tokopedia is...

TikTok (1.17 billion users by June 2023) is opening an e-commerce business in the U.S.A. Ranging from clothing to electronic equipment, the “Made in China” offer is available directly...