social commerce

Bytedance is preparing to launch TikTok Shop in Japan. This is expected from a change in the app’s privacy policy in Japan, which now refers to “shopping features,” according to...

19 June 2025

Ireland: TikTok Shop captured 5% of the beauty market in just 3 months

Threatened with a loss of control in the U.S.A., TikTok is accelerating in Europe. With a remarkable breakthrough in the U.K., where the online store is already the 2nd largest cosmetics...

24 April 2025

With 40% of online sales, Best Buy is banking on influence to reach a new level

In the U.S.A., with preparation for a marketplace by June 2025, Best Buy (2024 turnover US$41.5 billion, down by 4.4%) launched an affiliate programme for content creators on April 8. Not yet...

10 April 2025

TikTok Shop arrives in France, Germany and Italy

TikTok announced the launch of TikTok Shop in France, Germany and Italy on March 31. The service is now available in 15 countries. The shopping features are directly integrated into the videos in...

28 March 2025

With live shopping, Voyages E.Leclerc has attracted 28,420 viewers in two years

E.Leclerc Voyage, the travel agency of the second largest French grocery retailer by market share (2024 turnover: €49.9 billion, excluding fuel, up by 2.6%, after a 10.3%-increase in 2023)...

25 March 2025

In 2024, E.Leclerc and Lidl were the 2 biggest French advertisers

On March 6, 2025, Kantar Media presented the Top 100 Advertisers 2024, revealing that they now account for 46% of investments in the multi-media advertising market (press, radio, TV, OOH, cinema...

13 March 2025

TikTok Shop arrives in Western Europe, with a potential market of €3.3 billion

After the launch of TikTok Shop in Mexico, the platform is launching this feature in France, Germany, Italy and Spain, four countries with a combined total of 85 million users in 2024. Since...

26 February 2025

Perplexity AI, Project Liberty, Elon Musk… Who will buy TikTok US?

After obtaining a temporary reprieve from President Donald Trump, it's time to ask who among American investors will get their hands on 50% of TikTok US?

23 January 2025

California: first flagship dedicated to live shopping on TikTok

Gone are the days of content creators live-streaming from a bedroom. On November 21, digital agency Outlandish opened a first store in the U.S.A. dedicated to live shopping on TikTok Shop. In...

28 November 2024

YouTube partners with e-tailer Shopee in 3 South Asian countries

Faced with a dynamic growth of TikTok in South East Asia, YouTube Shopping (a subsidiary of Alphabet Inc.) and Shopee (a subsidiary of Sea Group, with 2023 sales of US$13.1 billion, including 69%...

23 September 2024

Xavier Niel joins the board of directors of ByteDance, parent company of TikTok

TikTok has until the end of January 2025 to meet an ultimatum set by the USA. Meanwhile, Frenchman Xavier Niel joined the Board of Directors of ByteDance, TikTok's parent company.

5 September 2024

Social commerce: why Amazon needs TikTok’s audience

At a time when growth is slowing, Amazon (2023 sales: US$574.8 billion, up 12%) signed an agreement on August, 8 with Tik Tok (1.58 billion users in April) to enable highly engaged American users...

21 August 2024

TikTok: 120 mins per day in France, 127 minutes for the U.K.

According to Qustodio, TikTok is the first social network in the world, in terms of time of use by customers under 18 years old. Building on a growing audience, TikTok has just announced an...

8 February 2024

Social commerce: TikTok acquires an Indonesian e-commerce giant

In Indonesia, the parent company of TikTok ByteDance (2022 revenue of US$85.2 billion, operating margin of US$20 billion) finalized the acquisition of the online retailer Tokopedia. Tokopedia is...

1 February 2024

USA : TikTok adds an e-commerce site to compete with Shein and Temu

TikTok (1.17 billion users by June 2023) is opening an e-commerce business in the U.S.A. Ranging from clothing to electronic equipment, the “Made in China” offer is available directly...

3 August 2023

Our other services

mind Research

Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.

mind Days

Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.

Our mind news

See all

Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026

Why Shein emits twice as much CO2 as Inditex for equivalent revenue

On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...

3 September 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026

E-commerce: click-through rate down by 5.4% since Google AIO launch in France

mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...

20 August 2026

From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe

This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...

27 August 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

Retail media & LLMs: navigating intent-driven and custom experiences

From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...

31 August 2026

Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop

While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...

7 September 2026