Essentials

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  Essential

  Digital Product Passport: the regulatory weapon forcing the retail industry into a new era

  With less than 6 months to go before the delegated Acts come into force, the Digital Product Passport crystallises a dual challenge: shifting from a linear model to a circular economy and enabling brands to reclaim product data and customer knowledge. Amid regulatory uncertainty, industrial tensions and business opportunities, mind Retail explains the thinking behind...

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  Essential

  Refund fraud: how to detect and prevent it

  Refund fraud, long considered taboo but increasingly popular on social media, accounted for 15.1% of returns in the United States in 2024. Document fraud, amplified by AI, is also on the rise, quietly but effectively undermining companies’ profits. Marjorie Rozey (HP), Elodie Foucher (HP), Marc de Beaucorps (Finovox), Jonathan Spedale (Cyber Moustache) and Lawyer Antoine...

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  Essential

  In the age of generative AI, new SEO levers are becoming essential

  As an increasing share of traffic switches to AI search engines such as ChatGPT, Perplexity, Gemini and Copilot, SEO teams are reviewing their practices and organisation to increase visibility. How can new search engines be turned into acquisition channels? To find out, mind Retail spoke with a dozen retail specialists including Dispart, But, Paulette, childcare,...

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  Dynamic pricing: how to optimise your prices with AI?

  AI, integrating customer reviews into pricing strategies, personalised pricing… Between falling volumes, inflation and funding pressures, pricing strategies have become key to maintain a balance between profitability and customer satisfaction. How can dynamic pricing be better managed in the age of AI? What are risks and next frontiers? We review case studies at Amazon, Wendy’s,...

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  Essential

  Web-to-store, drive-to-store: how to generate in-store traffic and build customer loyalty

  Fighting for market share with pure-players, shrinking consumer demand, making retail rents profitable… As footfall keeps decreasing in stores, drive-to-store has become an essential lever for capturing and generating traffic. Here’s a look at recent initiatives from Carrefour, Ikea, John Lewis, Etam, Aroma-Zone, Kiehl’s, Triumph and La Foir’Fouille. The context In Western Europe, e-commerce consolidated...

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  How GenAI is boosting the efficiency of customer relations and after-sales services

  Previously neglected in the a digital world, customer relations teams are now being boosted by the potential of GenAI. mind Retail takes a look at the most effective case studies in retail and e-commerce. With Hakim Naili (Boulanger), Fanny Tardif (Ba&sh), Marc Bussinenne (ManoMano), Intersport, Back Market, Clémence Decouvelaere (Platana), Michael Chaouat (Zendesk), Julien Hervouet...

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  Social commerce: engaging, converting and retaining Gen Z

  With 5.17 billion users by 2024, and the rise of TikTok Shop in the U.K. and the U.S.A., social networks are a key acquisition and engagement channel for brands. With the arrival of TikTok Shop in Europe expected, mind Retail takes stock of the initiatives of major European retailers including Burger King, E.Leclerc, Lidl, Aroma-Zone,...

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  In Europe, fractional payments are becoming the norm

  Initially introduced by major retailers, fractional payment (online and in-store) has become more widespread in recent years, with the arrival of new, innovative players in the segment. At the same time, the use has exploded  to the point of worrying regulators and prompting rules to supervise these solutions. This prompted specialists to make greater use...

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  Essential

  CSRD: Why global retailers are more exposed

  Eight months before the publication of the first extra-financial reports, CSRD is shaping up to be a major challenge for European retailers. Headaches include collecting data from globalised supply-chains, finding support within an organisation and deciding on the correct data storage. Loïc Maquinghen (SAP), Julie Ravillon (Salesforce), Ghislain Boyer (KPMG), Julie Hamadouche Bottino (Ba&sh) and...

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