Karine Abbou: “Since the arrival of Chat GPT, there’s been an earthquake at Google”

Karine Abbou is a former lawyer and founder of the Content Marketing Academy. Based in the U.S.A., she has been helping B2B brands to design and implement their content strategy for 10 years. Since November 2022, she has been focusing on generative AI applied to marketing, offering companies training modules dedicated to AI and Google SGE (the new Searching experience). For mind Retail, Karine Abbou explained how generative AI is already transforming the marketing profession.

Through Sophie Baqué. Published on 05 September 2023 à 9h40 - Update on 19 December 2024 à 13h06

Generative AI was born in the U.S.A. in November 2022. Where do American retailers stand?

On the whole, the Americans, like the French, are in the early stages of this process. On the surface, brands are sending out press releases to show they are at the cutting edge of collecting data and creating personalised chatbots. However, behind the scenes, the training requests I receive are introductions to AI and Chat GPT for marketing teams. At the same time, there’s an inevitable gap between the U.S.A. and France. This wave of technological innovation – and this one looks like a tsunami – started in the United States. This country is often at the forefront in terms of generative AI. There is an inescapable delay for this service to deploy in France, due to the language barrier, different timetables or separate deployments. All this slows things down. On 4th August, Google opened a new search service called Search Generative Experience (SGE), to anyone in the U.S.A. with a Gmail account.…

Sophie Baqué