Karine Abbou is a former lawyer and founder of the Content Marketing Academy. Based in the U.S.A., she has been helping B2B brands to design and implement their content strategy for 10 years. Since November 2022, she has been focusing on generative AI applied to marketing, offering companies training modules dedicated to AI and Google SGE (the new Searching experience). For mind Retail, Karine Abbou explained how generative AI is already transforming the marketing profession.
Generative AI was born in the U.S.A. in November 2022. Where do American retailers stand?
On the whole, the Americans, like the French, are in the early stages of this process. On the surface, brands are sending out press releases to show they are at the cutting edge of collecting data and creating personalised chatbots. However, behind the scenes, the training requests I receive are introductions to AI and Chat GPT for marketing teams. At the same time, there’s an inevitable gap between the U.S.A.