[mind Retail Exclusive] After a quiet fundraising round, Newtone connects generative AI to Shopify, Salsify, and Inriver

Since launch in March 2024, Newtone has been aiming to industrialise content production for the e-commerce sector with generative AI LLM. According to our information, the retail tech company secured funding from Alpha Star and BPI in an initial round of fundraising and is entering a new phase of development with integrations with major e-commerce players. Founder and C.E.O. Henri de Bouteiller explains his positioning to mind Retail.

Through Sophie Baqué. Published on 30 June 2025 à 9h42 - Update on 23 July 2025 à 18h15

Specialising in the automation of content creation via AI on multilingual e-commerce sites, the start-up Newtone (20 clients, 7 employees in 7 countries, ARR not disclosed) has just won new customers, mind Retail learned. “We have signed two new accounts, namely Tartine et Chocolat and Maison Kitsuné.…

Sophie Baqué