Home » [mind Retail Exclusive] With Aive, Tefal boosts Instagram campaigns with AI [mind Retail Exclusive] With Aive, Tefal boosts Instagram campaigns with AI According to our sources, the Seb group selected the start-up Aive, specialised in the automation of content for social networks, for a first campaign on Instagram and Facebook during the holiday season. The results are shown here. Through Sophie Baqué. Published on 07 March 2025 à 13h36 - Update on 24 July 2025 à 10h02 Resources To accelerate on the social networks Instagram and Facebook, the Tefal brand (a subsidiary of the Seb group, 2024 turnover of €8.27 billion up by 5% at constant rates,… Sophie Baqué digitalDigital and omnichannele-commerceSeb Groupsocial commercesocial media Read more TikTok Shop arrives in Western Europe, with a potential market of €3.3 billion How Join Stories aims to capitalise on the stories format to boost online engagement and conversion Exclusive [mind Retail Exclusive] In addition to X, Yuka users will soon be able to contact brands on Instagram and LinkedIn TikTok: 120 mins per day in France, 127 minutes for the U.K. In one year, 50% of UK TikTok users have bought on TikTok Shop
