In one year, 50% of UK TikTok users have bought on TikTok Shop

In both the UK and the USA, TikTok Shop is gaining market share in the fashion and beauty categories. In the first half of 2024, the TikTok e-commerce service became the 10th-largest e-tailer in the UK, and the 16th-largest in the USA.

Through Sophie Baqué. Published on 02 September 2024 à 10h59 - Update on 02 September 2024 à 13h28

According to Foxintelligence, the results of TikTok ‘s offensive (1.58 billion monthly active users in April 2024, up 44.7% in one year) in online commerce, via TikTok Shop, are promising for the first half of the year. If this e-commerce platforms was launched in Germany (21.7 million TikTok active users in April) and France (22.7 million),…

Sophie Baqué