In one year, 50% of UK TikTok users have bought on TikTok Shop

Featured image of the article In one year, 50% of UK TikTok users have bought on TikTok Shop

An article by Sophie Baqué

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Publication

29 August 2024 à 20h07

Updated on 2 September 2024 à 13h28

Reading time

3 minutes

Publication: 29 August 2024 à 20h07, Updated on 2 September 2024 à 13h28

Reading time: 3 minutes

In both the UK and the USA, TikTok Shop is gaining market share in the fashion and beauty categories. In the first half of 2024, the TikTok e-commerce service became the 10th-largest e-tailer in the UK, and the 16th-largest in the USA.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

29 August 2024 à 20h07

Updated on 2 September 2024 à 13h28

Reading time

3 minutes

Publication: 29 August 2024 à 20h07, Updated on 2 September 2024 à 13h28

Reading time: 3 minutes

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According to Foxintelligence, the results of TikTok ‘s offensive (1.58 billion monthly active users in April 2024, up 44.7% in one year) in online commerce, via TikTok Shop, are promising for the first half of the year. If this e-commerce platforms was launched in Germany (21.7 million TikTok active users in April) and France (22.7 million), its potential turnover would reach €1.1 billion in each of these countries, according to the Nielsen IQ subsidiary.

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Article authors

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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