Daniel Ducrocq, NielsenIQ: “In the first half of 2025, our customers will be able to write questions in natural language in Discover” Europe Volume decline halted in France, continuous trade-offs from shoppers, channel dynamics, share of second-hand in online fashion... As NielsenIQ is about to integrate new AI functionalities and broaden the scope of its channels, David Lecomte, Director of Consumer Insight, and Daniel Ducrocq, VP of Retailer Services for Western Europe, take stock of 2024, a year synonymous with market concentration.
data Black Friday : European average online spending up 14% in 2024 In Western Europe, Black Friday 2024 was characterised by an increase in spending and volumes (no inflation effect) and a massive recruitment of new e-shoppers. Although customers' participation, at 46%, exceeded the 2020 peak, the marketplaces imposed their rules. TikTok Shop is now one of the 10 best-performing sites.
