TikTok Shop: how to build a catalogue optimised for influencer strategies Europe What strategies do retailers use to select their offerings on TikTok Shop? What are the most effective commercial levers? 5 months after the launch of the social commerce platform in France, Germany and Italy, mind Retail interviewed Amandine Perot (Blissim), Alexandre Giraudeau (TikTok Shop), Jean-Baptiste Barat (Effinity) and Mathéo Polatian (Utopia). They detail the commercial levers brands need to know to succeed on TikTok Shop.
Xavier Niel joins the board of directors of ByteDance, parent company of TikTok Americas TikTok has until the end of January 2025 to meet an ultimatum set by the USA. Meanwhile, Frenchman Xavier Niel joined the Board of Directors of ByteDance, TikTok's parent company.
