France: how insurer Maif is rolling out an action plan on generative AI built with employees

In February, French mutual insurance group Maif unveiled a series of measures on generative AI. They take up the proposals resulting from an innovative process that brought together randomly selected employees and experts. Covering numerous themes of ethics, governance and training, they have been adopted almost in their entirety by the company. Evelyne Llauro-Barrès and Nicolas Siegler, deputy managing directors in charge of human resources and information systems, respectively, reveal the challenges for the insurance company when speaking to mind RH.

Generative artificial intelligence (GenAI) was not part of the last four-year strategic plan announced by Maif (8,000 employees) in early 2023. Two years later, on 3 February 2025, the insurance group nevertheless published a document – entitled ‘general management’s response to employees’ proposals’ – which marked a turning point for the company with a series of actions planned over two years. They will cover working methods, social dialogue, communication and customer relations. “From the end of 2023 to the beginning of 2024, we started to look at what this technology could do in terms of uses and professions, i.e. the nature of the functions that could be affected by this particular application. We carried out this process quite systematically within the company,” explains Nicolas Siegler, deputy managing director in charge of information systems.

Pre-existing uses of generative AI

Until now, generative AI had only been used experimentally within the group.…

Antoine Piel

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