Home » TikTok Shop arrives in Western Europe, with a potential market of €3.3 billion TikTok Shop arrives in Western Europe, with a potential market of €3.3 billion Through Morgane Monteiro. Published on 28 February 2025 à 12h42 - Update on 24 July 2025 à 10h04 Resources After the launch of TikTok Shop in Mexico, the platform is launching this feature in France, Germany, Italy and Spain,… Morgane Monteiro Digital and omnichannele-commerceE-commerce and marketplacesfulfillmentmarketplacesocial commercetikTokTikTok Shop Read more Social commerce: engaging, converting and retaining Gen Z Perplexity AI, Project Liberty, Elon Musk... Who will buy TikTok US? In one year, 50% of UK TikTok users have bought on TikTok Shop Xavier Niel joins the board of directors of ByteDance, parent company of TikTok data Black Friday : European average online spending up 14% in 2024
