TikTok Shop
Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop
While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...
- Retail
- Retail tech
- Analysis
7 September 2026
With sales of US$6.4 billion, SharkNinja strengthens a physical footprint with Nocibé
Already the number 1 seller on TikTokShop in the U.K. according to Lengow, SharkNinja is accelerating both offline and online. The U.S. manufacturer of home electrical and tech products has just...
- Retail
- Retail tech
- News
3 June 2026
U.S.A: ByteDance transfers control of TikTok to investor consortium
On September 25, Donald Trump signed an executive order mandating the sale of TikTok’s U.S. operations, a subsidiary of ByteDance (2024 revenue: US$155 billion, up by 38% year-on-year)...
7 October 2025
TikTok Shop: how to build a catalogue optimised for influencer strategies
What strategies do retailers use to select their offerings on TikTok Shop? What are the most effective commercial levers? 5 months after the launch of the social commerce platform in France...
- Retail
- Analysis
22 September 2025
TikTok Shop launches in Japan and secures a future in Indonesia
Bytedance is preparing to launch TikTok Shop in Japan. This is expected from a change in the app’s privacy policy in Japan, which now refers to “shopping features,” according to...
- Retail
- Retailer and e-commerce
- News
19 June 2025
Ireland: TikTok Shop captured 5% of the beauty market in just 3 months
Threatened with a loss of control in the U.S.A., TikTok is accelerating in Europe. With a remarkable breakthrough in the U.K., where the online store is already the 2nd largest cosmetics...
- Retail
- Retailer and e-commerce
- News
24 April 2025
TikTok Shop arrives in France, Germany and Italy
TikTok announced the launch of TikTok Shop in France, Germany and Italy on March 31. The service is now available in 15 countries. The shopping features are directly integrated into the videos in...
28 March 2025
TikTok Shop arrives in Western Europe, with a potential market of €3.3 billion
After the launch of TikTok Shop in Mexico, the platform is launching this feature in France, Germany, Italy and Spain, four countries with a combined total of 85 million users in 2024. Since...
26 February 2025
California: first flagship dedicated to live shopping on TikTok
Gone are the days of content creators live-streaming from a bedroom. On November 21, digital agency Outlandish opened a first store in the U.S.A. dedicated to live shopping on TikTok Shop. In...
28 November 2024
Our mind news
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
- Retail
- mind Exclusive
- Retail tech
29 October 2026
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
23 October 2026
With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...
- Retail
- mind Exclusive
- Retail tech
15 October 2026
Eager to bring together customer data and improve data accuracy, jewellery and watch retailer Maison A.Constant built its own Single Customer Repository (SCR) using n8n, an orchestration platform...
7 October 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
23 October 2026