Home » Ireland: TikTok Shop captured 5% of the beauty market in just 3 months Ireland: TikTok Shop captured 5% of the beauty market in just 3 months Threatened with a loss of control in the U.S.A., TikTok is accelerating in Europe. With a remarkable breakthrough in the U.K., where the online store is already the 2nd largest cosmetics e-tailers, Ireland is poised to follow the same trajectory. Through Sophie Baqué. Published on 28 April 2025 à 10h28 - Update on 23 July 2025 à 19h17 Resources Following a launch in December 2024 in Ireland and in Spain, NielsenIQ unveiled in mid-April the first results for TikTok Shop in the online cosmetics category. From January 1,… Sophie Baqué beautydigitale-commerceE-commerce and marketplacessocial commercetikTokTikTok Shop Read more TikTok Shop arrives in France, Germany and Italy TikTok Shop arrives in Western Europe, with a potential market of €3.3 billion Focused on beauty in the U.S.A., Yuka doubled customers in one year Social commerce: why Amazon needs TikTok's audience
