beauty

On August 18, Brazilian cosmetics retail chain O’Boticario (2025 GMV up by 6.7%) announced the deployment of skin analysis technology provided by Estonian start-up Haut.AI. It will be rolled...

21 August 2026

Rik Strubel, Douglas: “Traffic from LLMs converts 25% better than traditional web traffic”

For the European beauty retailer Douglas (2025 revenue: €4.58 billion, up by 3.5%), with one-third of online sales, traffic coming from LLM is becoming increasingly important, with differences by...

11 June 2026

Oh My Cream launches photo diagnosis and AI agent to enhance a shopper experience

As Oh My cream has launched the Dialog AI agent in 2 countries, the beauty retailer wants to break traditional e-commerce patterns, still structured in categories, filters and product pages...

5 May 2026

With 276 stores and exclusive agreements with L’Oréal and Nike, Nykaa accelerates an omnichannel shift

Through influence on YouTube and Snapchat, data exploitation, physical retail and partnerships with international companies, Nykaa is shifting from a pure-player model to an integrated omnichannel...

6 February 2026

[mind Retail Exclusive] After the restaurant industry, Passcloud expands an e-marketing wallet with Etam, Viveh and Ni Cosmetic

Passcloud, a French-American start-up specialising in digital wallet marketing, is diversifying towards fashion and beauty retailers, affiliate marketing agencies and travel retail. Co-Founder and...

4 July 2025

With a confidential US$3.5 million funding round, PulpoAR expands augmented reality case studies

PulpoAR, a U.S. augmented reality start-up active in e-commerce and beauty stores, is taking a new step forward by positioning on Google search and retail media. This strategic diversification...

26 June 2025

China : amid slowing beauty sales, SaSa slashes offline stores

On April 15, Chinese beauty retailer SaSa (revenue of US$560 million in the last fiscal year to March 2024, net margin ratio of 5% through 183 stores) published results for the quarter to March...

14 May 2025

Ireland: TikTok Shop captured 5% of the beauty market in just 3 months

Threatened with a loss of control in the U.S.A., TikTok is accelerating in Europe. With a remarkable breakthrough in the U.K., where the online store is already the 2nd largest cosmetics...

24 April 2025

[NRF 2025] L’Oréal makes AI a strategic pillar of development in 2025

AI assistant for more engaging online talks, diagnostics, virtual product fitting... On the sidelines of NRF, Béatrice Dautzenberg, Global Beauty Tech Director at L'Oréal, shared with mind Retail...

17 January 2025

Beauty: Nykka relies on express delivery to deliver 50% of orders on D+1

On September 3, according to Office Chai, Indian omnichannel fashion and beauty retailer Nykka (US$770 million turnover in 2023, up 24%, 200 stores in 72 Indian cities) launched a 3-hour delivery...

6 September 2024

[mind Retail Exclusive] Blissim transfers thousands of customer reviews to the Sephora website

Since June 1, 2024, subscription beauty box specialist Blissim (1.2 million customers in France, 2023 turnover of around €50 million) has been capitalising on customer reviews. Previously...

28 August 2024

Luxury goods: in the 1st half, LVMH cannot escape market slowdown

On July 23, LVMH (2023 sales: €86.15 billion, up 9%, after a 23% increase in 2022) published results for the first half to the end of June. Sales, down 1% at constant exchange rates to...

25 July 2024

LVMH fund takes control of Kiko Milano

L-Catterton Management (US$35 billion in assets under management, including A.P.C., Ganni, Birkenstock…) announced on April 26, 2024, that it was taking a majority stake in Kiko Milano...

29 April 2024

L’Occitane, Sephora, Ulta Beauty make major moves in a slowing market

As the beauty market slows down, particularly in China, cosmetics retailers are making major moves. L'Occitane is delisting from the Hong Kong stock exchange, Sephora is changing governance in...

17 April 2024

Coty, Estée Lauder, L’Oréal: China at the heart of the strategy

Cosmetics giants have accelerated their investments and development for the Chinese market in 2022, including new outlets and building innovation centres. We consider the main strategies.

4 May 2023

Beauty. The Indian unicorn Nykaa continues to grow like crazy

Despite a departure of five senior executives since January 2023, Nykaa expects sales to grow by around 30% in the financial year ended in March 2023. On 5th April, the pure-player (which also...

7 April 2023

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Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”

Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...

29 October 2026

Advantail signs with Formality to streamline commercial lease management

Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...

23 October 2026

How Mobilier de France reduced the share of cheque payments from 80% to 50%

With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...

15 October 2026

How Maison A.Constant built a unified customer database with n8n

Eager to bring together customer data and improve data accuracy, jewellery and watch retailer Maison A.Constant built its own Single Customer Repository (SCR) using n8n, an orchestration platform...

7 October 2026

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AI agents: the KPIs that led L’Oréal to scale up across its warehouses

After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...

20 October 2026

How Mobilier de France reduced the share of cheque payments from 80% to 50%

With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...

15 October 2026

Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT

AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...

16 October 2026

Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”

Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...

29 October 2026