Home » [mind Retail Exclusive] 9 months after the launch of customer calls, Etam’s sales conversion jumped between 4 and 7 points [mind Retail Exclusive] 9 months after the launch of customer calls, Etam’s sales conversion jumped between 4 and 7 points Through Morgane Monteiro, Sophie Baqué. Published on 04 November 2024 à 10h51 - Update on 14 January 2025 à 18h39 Resources In France, Etam underwear retailer (2023 sales of €480 million, down by 94% in one year, via 860 stores in 57 countries) launched a new initiative at its 317 French stores.… Morgane Monteiro, Sophie Baqué conversionCRMdrive-to-storeomnichannel Read more [Case study] Merchandising : How Etam went from 15 to 4 days for new collections set up How Etam wants to generate additional revenue from in-store returns Web-to-store, drive-to-store: how to generate in-store traffic and build customer loyalty
