conversion

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

As the fragmentation of product discovery - or Search - becomes bigger, now split between social networks, marketplaces and LLMs - Lucie Pérus, Marketing and Customer Experience Manager at...

For the European beauty retailer Douglas (2025 revenue: €4.58 billion, up by 3.5%), with one-third of online sales, traffic coming from LLM is becoming increasingly important, with differences by...

To streamline video production using artificial intelligence tools, the start-up is testing a generative AI brick with several brands that can be used to make video assets from a simple photo...

In France, Etam underwear retailer (2023 sales of €480 million, down by 94% in one year, via 860 stores in 57 countries) launched a new initiative at its 317 French stores. Sales staff...