CRM

Between an overhaul of the offer, CRM and ERP migrations and full digitalisation of in-store installation services, the floor specialised retailer is accelerating a technological transformation...

15 April 2026

Google is testing the RCS button in Google My Business alongside the WhatsApp button

A year after WhatsApp, Google is testing the RCS button in My Business listings for several markets, according to our information. The goal is to offer brands a new marketing lever that can be...

20 February 2026

How far can WhatsApp and RCS take conversion and customer loyalty?

Faced with rising acquisition costs and ROI requirements, WhatsApp and RCS are becoming strategic marketing levers for brands. Between feedback from But, Picard, La Petite Mendigote, Clarins, and...

18 February 2026

U.K. : Rezolve AI acquires loyalty specialist Reward for US$230 million

London-based start-up Rezolve AI (founded in 2016 by Daniel Wagner and specializing in online personalisation), has acquired fellow U.K. company Reward, a customer engagement and loyalty...

17 February 2026

Grain de Malice: how live shopping boosts average basket by 67%

On February 12, Grain de Malice received a public award at the first edition of the E-commerce live summit organised by the Caast agency. On the sidelines of the event, Laurent Bacquaert, Digital...

12 February 2026

AI Builders study : 18% of French companies have launched agentic projects

Whilst a shift towards agentic commerce has been under way for several months, consulting firm AI Builders has revealed, exclusively to mind Retail, a study on the disintermediation of customer...

6 February 2026

Global retail tech investment rose by 7.4% in 2025

In 2025, venture capital continued to flow into commerce technologies. With 27.5 billion dollars invested in retail tech, the average deal size increased while the number of transactions declined.

23 January 2026

Shareholder change: Brevo becomes a unicorn through €500 million buy-out

After raising €140 million in 2020, CRM start-up Brevo, dedicated to SMEs, completed a buy-out on December 4, 2025. U.S. private equity fund General Atlantic and British Oakley Capital, each...

11 December 2025

[mind Retail Exclusive] 9 months after the launch of customer calls, Etam’s sales conversion jumped between 4 and 7 points

In France, Etam underwear retailer (2023 sales of €480 million, down by 94% in one year, via 860 stores in 57 countries) launched a new initiative at its 317 French stores. Sales staff...

29 October 2024

UAE. Majid Al Futtaim strengthens Blue Rewards loyalty app

On 5th June 2023, the Al Futtaim group announced the addition of new features to its “Blue” application (2.1 million users). Since the launch of the loyalty programme in June...

7 June 2023

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Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026

Why Shein emits twice as much CO2 as Inditex for equivalent revenue

On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...

3 September 2026

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Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026

E-commerce: click-through rate down by 5.4% since Google AIO launch in France

mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...

20 August 2026