CRM

Between an overhaul of the offer, CRM and ERP migrations and full digitalisation of in-store installation services, the floor specialised retailer is accelerating a technological transformation...

A year after WhatsApp, Google is testing the RCS button in My Business listings for several markets, according to our information. The goal is to offer brands a new marketing lever that can be...

Faced with rising acquisition costs and ROI requirements, WhatsApp and RCS are becoming strategic marketing levers for brands. Between feedback from But, Picard, La Petite Mendigote, Clarins, and...

London-based start-up Rezolve AI (founded in 2016 by Daniel Wagner and specializing in online personalisation), has acquired fellow U.K. company Reward, a customer engagement and loyalty...

On February 12, Grain de Malice received a public award at the first edition of the E-commerce live summit organised by the Caast agency. On the sidelines of the event, Laurent Bacquaert, Digital...

Whilst a shift towards agentic commerce has been under way for several months, consulting firm AI Builders has revealed, exclusively to mind Retail, a study on the disintermediation of customer...

In 2025, venture capital continued to flow into commerce technologies. With 27.5 billion dollars invested in retail tech, the average deal size increased while the number of transactions declined.

After raising €140 million in 2020, CRM start-up Brevo, dedicated to SMEs, completed a buy-out on December 4, 2025. U.S. private equity fund General Atlantic and British Oakley Capital, each...

In France, Etam underwear retailer (2023 sales of €480 million, down by 94% in one year, via 860 stores in 57 countries) launched a new initiative at its 317 French stores. Sales staff...

On 5th June 2023, the Al Futtaim group announced the addition of new features to its “Blue” application (2.1 million users). Since the launch of the loyalty programme in June...