drive-to-store

Crossing data from advertising campaigns with in-store KPIS, such as traffic and in-store revenue, is becoming a key challenge for retail media. While URW adopts a new offer from Cityz Media to...

17 April 2026

USA : WhatsApp and SMS are integrated into Google Maps

After a test in Latin America in June 2024, Google is rolling out WhatsApp (Meta group) and SMS in Google Business Profile cards in the U.S.A. “Users can interact directly with brands at any...

27 January 2025

[mind Retail Exclusive] 9 months after the launch of customer calls, Etam’s sales conversion jumped between 4 and 7 points

In France, Etam underwear retailer (2023 sales of €480 million, down by 94% in one year, via 860 stores in 57 countries) launched a new initiative at its 317 French stores. Sales staff...

29 October 2024

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Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026

Why Shein emits twice as much CO2 as Inditex for equivalent revenue

On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...

3 September 2026

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Before an IPO, Shein forced to reveal margin erosion in 2025 and impact of US tariff shock

Made public ahead of a Hong Kong listing planned for September, Shein’s financial documents, seen by mind Retail, confirm the shift experienced by the fast-fashion retailer. Despite a 8% sales...

21 August 2026

E-commerce: click-through rate down by 5.4% since Google AIO launch in France

mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...

20 August 2026

O’Boticario rolls out AI diagnostics across 4,000 stores with Haut.ai

On August 18, Brazilian cosmetics retail chain O’Boticario (2025 GMV up by 6.7%) announced the deployment of skin analysis technology provided by Estonian start-up Haut.AI. It will be rolled...

21 August 2026

Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

Walmart finally accepts in-store payments with Apple Pay and Google Pay

Sanctioned by financial markets after a sharp US slowdown in Q2, Walmart is reviewing a checkout strategy. Abandoning a rejection of technological giants, the group is rolling out Apple Pay and...

24 August 2026