[mind Retail Exclusive] Coop Switzerland boosts sales with an AI chatbot dedicated to DIY

Daniel Hofmann, Brand Manager at Jumbo, shared with mind Retail the results of a conversational AI chatbot, which has been launched for two years. He explains usage figures, the impact on average basket size and the new features for this tool, whose second version is expected in October.

Through Sophie Baqué. Published on 17 June 2025 à 12h57 - Update on 23 July 2025 à 18h37

For Jumbo, a Swiss D.I.Y., decoration and gardening retailer and subsidiary of Coop Group (2024 turnover: €31.7 billion, up 1.1%), it’s time to take stock of an AI-powered chatbot. Developed by German start-up Frontnow and launched in May 2023, ahead of Castorama and Mousquetaires,…

Sophie Baqué

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