conversational commerce

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

Roxane Laigle (Lemrock): “With the rise of AI, the CPC or CPM advertising model will lose ground to buying intent”

While AI is now part of 40% of purchasing journeys, Lemrock intends to become the key infrastructure connecting retailers' product catalogues to conversational engines (ChatGPT, Perplexity...

27 July 2026

Alexandre Chaumien, Shopify: “Traffic generated by AI searches on Catalog converts twice as much as traffic from traditional AI searches”

As shopping shifts from “scrolling”, filters and keyword-based searches towards a more conversational and intent-driven mode, mind Retail spoke with Alexandre Chaumien, Shopify's Head of Revenue...

26 May 2026

Rufus: In 2025, Amazon’s AI chatbot generated US$12 billion in sales

After very encouraging results in Q3 and on Black Friday 2025, when 38% of Amazon sessions used Rufus, Amazon’s annual report confirms the strong traction of the AI chatbot. In 2025, Rufus...

10 February 2026

Tata Consultancy Services warns only 24% of retailers use AI for autonomous decision-making

Despite a strong rhetoric around AI, retail struggles to move beyond chatbots. According to the TCS Global Retail Outlook 2026 study, based on responses from 800 executives across 18 countries, AI...

4 February 2026

[mind Retail Exclusive] Coop Switzerland boosts sales with an AI chatbot dedicated to DIY

Daniel Hofmann, Brand Manager at Jumbo, shared with mind Retail the results of a conversational AI chatbot, which has been launched for two years. He explains usage figures, the impact on average...

11 June 2025

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Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026

Why Shein emits twice as much CO2 as Inditex for equivalent revenue

On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...

3 September 2026

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Before an IPO, Shein forced to reveal margin erosion in 2025 and impact of US tariff shock

Made public ahead of a Hong Kong listing planned for September, Shein’s financial documents, seen by mind Retail, confirm the shift experienced by the fast-fashion retailer. Despite a 8% sales...

21 August 2026