Home » [mind Retail Exclusive] After the restaurant industry, Passcloud expands an e-marketing wallet with Etam, Viveh and Ni Cosmetic [mind Retail Exclusive] After the restaurant industry, Passcloud expands an e-marketing wallet with Etam, Viveh and Ni Cosmetic Passcloud, a French-American start-up specialising in digital wallet marketing, is diversifying towards fashion and beauty retailers, affiliate marketing agencies and travel retail. Co-Founder and C.E.O. Ludovic Chayrigues tells mind Retail about new customers and the outlook for retail tech. Through Morgane Monteiro. Published on 04 July 2025 à 10h00 - Update on 12 August 2025 à 11h34 Resources Launched in March 2023, the French-American start-up Passcloud, co-founded by Ludovic Chayrigues and Steve Eros, is continuing a strategic rollout. After proving business relevance in food retail sector with Del Arte, Chick-fil-A and Krispy Kreme, the start-up specialising in digital wallet marketing is making a breakthrough in the fashion sector,… Morgane Monteiro advertisingbeautycustomer experienceDigital and omnichannelfashionmobilePasscloudpersonal informationretail techRetailer and e-commercethird-party cookiestravel retailwallet Read more Web-to-store, drive-to-store: how to generate in-store traffic and build customer loyalty Case study Pyrenex boosts e-commerce conversion rate by 67% thanks to Mollie and Shopify Etam Group: at Maison 123, the stores are in charge to double ownership of e-wallet loyalty cards [mind Retail Day] Data strategy and advertising revenue: Fitness Park's new trajectory
