Black Friday has become a regular part of the retail industry all over the world

Publication

10 December 2018 à 18h10

Updated on 10 May 2019 à 16h31

Reading time

2 minutes

Publication: 10 December 2018 à 18h10, Updated on 10 May 2019 à 16h31

Reading time: 2 minutes

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Publication

10 December 2018 à 18h10

Updated on 10 May 2019 à 16h31

Reading time

2 minutes

Publication: 10 December 2018 à 18h10, Updated on 10 May 2019 à 16h31

Reading time: 2 minutes

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According to an annual survey by McKinsey, the original Black Friday after Thanksgiving offered mega deals in stores and was developed by American brick-and-mortar retailers in the 1990’s. However, it is no longer confined to a single day, extending to a week-long discount period running from Cyber Monday (launched by e-commerce). This is now standard fare for the retail industry all over the world.

The survey called ‘The Black Friday 2018 Shopping Report’ consists of detailed insights into cons

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