Digital in-store and retail media

As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...

11 September 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

Retail media & LLMs: navigating intent-driven and custom experiences

From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...

31 August 2026

From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe

This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...

27 August 2026

E-commerce: click-through rate down by 5.4% since Google AIO launch in France

mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...

20 August 2026

Which 3 retailers structured their AI governance this summer?

This summer, Target, PVH Corp and B&M simultaneously reinforced their executive teams with the creation of dedicated AI roles. A move marking the shift from experimentation to the...

17 August 2026

Retail media: Vusion strengthens its footprint with the acquisition of In-Store Media

As part of a strategy of vertical integration and boosted by a strong H1 2026, Vusion acquired Spanish retail media specialist In-Store Media (2025 revenue: €120 million). This debt-financed deal...

3 August 2026

Roxane Laigle (Lemrock): “With the rise of AI, the CPC or CPM advertising model will lose ground to buying intent”

While AI is now part of 40% of purchasing journeys, Lemrock intends to become the key infrastructure connecting retailers' product catalogues to conversational engines (ChatGPT, Perplexity...

27 July 2026

Asda’s technological independence from Walmart put to the test by a £1 billion loss

For British grocer Asda, the technological transition following a divorce from Walmart weighs on financial results. Combined with investments on lower prices, this project widened the pre-tax loss...

9 July 2026

H1 review: LLM establish themselves as a new channel, retailers must keep up

In just six months, conversational AI engines such as ChatGPT and Gemini have evolved from mere curiosities into a major customer acquisition channel, now capturing almost 20% of referral traffic...

3 July 2026

Klépierre internalises a media agency and bets on computer vision with XXII

Taking back control of the commercialisation of digital screens, ongoing tests with computer vision start-up XXII specialised in data analytics for brick & mortars... Klépierre, Europe’s second...

3 July 2026

Showroomprivé to switch from Unlimitail to Mirakl Ads

At the heart of a strategic shift from outlet and clearance operator to a full price marketplace, Showroomprivé unveiled the name of a new technology partner for retail media during the 3rd mind...

29 June 2026

UK : Dunnhumby creates a multi-retailer ad network to compete with Valiuz and Unlimitail

Dunnhumby launches Network Alliance, a single counter uniting data and inventories from Tesco and Waitrose (food), B&Q (DIY) and John Lewis department stores, to put an end to the fragmentation of...

26 June 2026

All in Box signs with Advantail and prepares a conversational AI mode

Faced with declining occupancy rates and lower marketing budgets, property owners are seeking greater cost efficiency. This is a niche where All in Box is gaining traction. According to our...

18 June 2026

From traffic acquisition to visibility in LLM, the new challenge of marketing teams

As AI engines have become a new distribution channel and access point to consumers in a saturated retail market, mind Retail attended Shoptalk Europe and asked a dozen of retailers, analysts and...

17 June 2026

After L’Oréal and Clarins, Omi adds Puig and Freshly Cosmetics to a customer portfolio

As retailers increasingly want to stand out in responses generated by LLM, Omi is gaining traction. With 35% of revenue coming from the USA, the start-up specialising in AI-generated 3D photos and...

12 June 2026

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Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026

Why Shein emits twice as much CO2 as Inditex for equivalent revenue

On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...

3 September 2026

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Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026