Special Reports
How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining traction across the retail sector. These solutions aim to help consumers manage their day-to-day spending...
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Retail is going conversational
Conversational interfaces for Longchamp sales assistants powered by Cegid Retail One, fully conversational search at Cocooncenter.com, use of simple prompts to orchestrate product data and content at UpsellR, AI-generated school supply baskets at Bureau Vallée… As Q4 gets underway - a critical...
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Retail media & LLMs: navigating intent-driven and custom experiences
From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full catalog connectivity via Lemrock, multi-retailer data pooling through Dunnhumby, and the rise of...
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H1 review: LLM establish themselves as a new channel, retailers must keep up
In just six months, conversational AI engines such as ChatGPT and Gemini have evolved from mere curiosities into a major customer acquisition channel, now capturing almost 20% of referral traffic to e-commerce sites in the USA and 10% in Brazil and in India. Faced with this lightning-fast...
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