Special Reports
Retail media & LLMs: navigating intent-driven and custom experiences
From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full catalog connectivity via Lemrock, multi-retailer data pooling through Dunnhumby, and the rise of...
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H1 review: LLM establish themselves as a new channel, retailers must keep up
In just six months, conversational AI engines such as ChatGPT and Gemini have evolved from mere curiosities into a major customer acquisition channel, now capturing almost 20% of referral traffic to e-commerce sites in the USA and 10% in Brazil and in India. Faced with this lightning-fast...
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How will agentic commerce translate into physical stores?
As the race towards agentic AI accelerates, blurring the boundaries between e-commerce sites, marketplaces and large conversational models, retailers are reorganising their infrastructures around an omnichannel unified architecture. This is highlighted by Walmart’s historic achievement of...
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WhatsApp, rich SMS, YouTube, TikTok: Focus on the conversational levers that engage the most
Beyond traditional stores and e-commerce sites, retail has shifted to conversational omnichannel, where WhatsApp, RCS, and live shopping are becoming drivers of conversion and lifetime value. At the start of 2026, initiatives are flourishing. These include a RCS button POC at Google My Business...
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The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...
On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...
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